Driving digital performance through real-time content strategy, vertical video, and cross-platform publishing for one of sports media’s most iconic brands.
Led content strategy and creative systems powering 150+ live event brands. Built a creator network, scaled UGC content, and assisted in launching a self-service platform transforming how live events advertise.
Led viral video strategy and creator management for the fastest-growing college sports content channel at Penn State. Drove millions of views, brand deals, and nationwide fan engagement.
