YES Network

As a key member of YES Network’s digital content team, I drive real-time publishing and short-form video strategy across the network’s social and owned platforms - delivering timely, high-impact content to one of the most passionate fanbases in sports. Working across both Yankees and Nets coverage, I curate, edit, and publish platform-native video and graphics that keep fans engaged across every moment of the game.

My Role & Responsibilities

🔴 Real-Time Publishing

• Capture and publish in-game highlights, postgame interviews, player reactions, and cultural moments across Instagram, TikTok, X, Facebook, YouTube, Snapchat, Threads, and the Gotham Sports App.

• Use tools like WSC Sports, SnapStream, and Adobe Premiere to turn around vertical content optimized for platform-native formats at speed.

🎥 Video Production & Editing

• Edit short-form videos including real-time game moments, postgame interviews, and analysis clips using Adobe Premiere, CapCut Pro, and platform-native tools.

• Generate custom social captioning, vertical layouts, and thumbnails tailored to each platform.

📱 Social Content Strategy & Voice

• Write high-quality, context-aware captions and headlines that balance tone, team performance, and audience expectations.

• Develop YES Network’s voice on platforms like TikTok and X, especially during high-pressure or emotionally charged moments.

📊 Platform & Publishing Tools

• Publish directly through WSC, SnapStream, and platform CMS tools to streamline video deployment across all social channels.

• Craft real-time push notifications using Braze and craft social copy that align with breaking news, walk-offs, score updates, and major moments.

• Design and deliver real-time final score graphics and celebratory assets, especially after Yankees wins.

📺 App & Broadcast Integration

• Operate and update live graphics for Nets and Yankees games on the YES App stream, including lower thirds and key moments.

• Contribute daily to the evolving user-facing interface of the Gotham Sports App, including adjusting hero rail assets, uploading VODs, and managing layout flow for highlights, interviews, and analysis.

• Generate and upload Asset Thumbnails, Full Game Replay recordings, and game recap assets

💻 Technical & CMS Workflows

• Collaborate with MLB BAM, Harmonic/Quickplay, and Sports on Prime teams on real-time video syncing and content rollout.

• Work directly with JSON files and Quickplay CMS to upload and manage video-on-demand assets, ensuring accurate tagging and formatting.

• Maintain consistency and speed across multi-platform publishing with an understanding of media pipelines and stakeholder systems.

🤝 Cross-Functional Communication

• Act as a communication bridge during live games, coordinating with MLB Media Services, MSG Networks, external vendors, and platform partners to ensure clean execution and fast turnarounds.

  
  

Impact & Results

• Massive Engagement Growth: Helped drive consistent double- and triple-digit spikes in short-form video performance on TikTok and Reels during marquee moments, including Subway Series and postseason runs.

• Cross-Platform Excellence: Published seamlessly across 7+ social platforms during live games, with tailored visuals, copy, and delivery methods optimized for each audience.

• Trusted Operator: Regularly entrusted to lead YES Network’s real-time publishing solo during primetime broadcasts and playoff games.

• Elevated Brand Voice: Shaped a more culturally responsive and platform-aware social tone—particularly during moments of team adversity or momentum.

• Faster Turnaround, Stronger Consistency: Improved content delivery pipelines through cross-functional communication and streamlined publishing via WSC, SnapStream, and Quickplay CMS.

  
  

Key Wins

• Produced multiple top-performing videos among YES Network’s most-viewed organic social content of the season.

• Built and executed social media packages—including real-time tweets, video clips, and postgame graphics—within minutes of key moments for maximum reach and emotional resonance.

• Played an active role in maintaining and evolving YES and Gotham Sports App interfaces, ensuring fans have immediate access to the most relevant and engaging content.

• Part of multiple Emmy Award Winning YES Network digital teams