Experience
2023 - Present
Director, Content Strategy
FanIQ, TicketIQ
Location: New York, NY
-
Lead content strategy and creative direction across campaigns for 100+ sports and music partners (NBA, NFL, NHL, MLS, MiLB, NCAA).
-
Direct and manage a cross-functional creative team spanning video, design, copy, and platform strategy.
-
Build and oversee a nationwide micro-influencer network to supply UGC for paid social campaigns.
-
Leverage AI tools to script ads, generate visuals, automate editing workflows, and scale content creation
-
Produce short-form, platform-native video content on-site at live events nationwide.
-
Optimize performance using data-informed creative decisions, increasing CTR, ROAS, and engagement
2021 - Present
Digital Media Coordinator
YES Network
Location: Remote
-
Curate and publish real-time game Yankees/Nets highlights, reactions, and storylines across all YES Network social platforms.
-
Coordinate push notifications, publish YES App/Gotham Sports App content through WSC Sports.
-
Produce and edit custom vertical video content to boost organic engagement on Instagram, TikTok, and X.
-
Collaborate with MSG Networks, MLB Media Services to distribute original content across platforms.
2022 - 2022
Video Production/Social Media Intern
Hudson Valley Renegades
Location: Wappingers Falls, NY
-
Shot and edited daily social media content to grow brand presence.
-
Filmed in-game & behind-the-scenes video for organic-use and marketing material.
-
Contributed to real-time content strategy, including editing, motion graphics, and publishing.
-
Helped drive Instagram growth: +5K followers and 440K accounts reached in two months
2021 - 2023
Social Media Manager/Content Creator
LFG Sports
Location: Remote with Travel
-
Created short-form video content that drove millions of views across TikTok, Instagram, and Youtube Shorts.
-
Managed and produced content across three accounts: LFG Sports, LFG State, LFG Penn State.
-
Grew TikTok account to 10K followers and 1M likes in six weeks.
-
Curated and reshared trending content to capitalize on platform momentum and maximize reach.
2021 - 2022
Social Media Division
CommAgency
Location: University Park, PA
-
Strategized content plans for clients to create brand voice that would attract PSU students
-
Built out social media calendars, content plans, shot-lists, and reporting sheets
-
Worked collaboratively to brainstorm and produce engaging/informational content for clients’ social pages
-
Created campaign strategy to promote an upcoming event (Centre Film Festival)
-
Edited features using Adobe Creative Suite to post on social platforms and promote events and initiatives
-
Managed live event coverage of Centre Film Festival on social media platforms with engaging livestreams, story posts, videos, and graphics.
-
Clients included: Centre Film Festival, PSU Water Initiative
2021 - 2021
Broadcast Operations Intern
New York Boulders
Location: Pomona, NY
-
Operated SONY HDC-4300 camera for broadcast
-
Communicated with broadcast director throughout the game
-
Worked on pitch speed and baserunner graphics on broadcast
2020 - 2021
Video Production/PR Intern
Saugerties Stallions Baseball Club
Location: Remote
-
Produced player rollout videos for socials to promote upcoming season
-
Wrote/edited press releases for new coaching staff
-
Pitched press releases to 400+ media outlets by varying methods to receive national coverage
Education
2018 - 2022
Pennsylvania State University,
University Park, PA
Bachelor of Arts in Public
Relations,
Sociology Minor
Donald P. Bellisario College of Communications
Professional skillset
Content Creation
Social Media Advertising
Social Media Management
Social Media Strategy
Data Analysis
Graphic Design
Videography
Adobe Creative Suite
Motion Design
Journalism
Copywriting
Generative AI Creative
Prompting
Aerial Video/Photo
Creative Brainstorming
AI Workflow Solutions
Microsoft Office
Trend Tracking
Public Relations
Campaign Optimization