Brian Urvater
Digital Storyteller | Social Strategy Lead | Performance Video Producer | AI-Driven Content Creative
Content Strategy, Production, & Automation
for Live Event Brands.
I lead paid social and short-form video campaigns for hundreds of live event brands, building scalable, automated workflows and managing UGC and influencer networks to drive performance across the ticketing lifecycle. My work spans real-time social content for media networks and apps, AI-assisted creative, and video editing for creators and brand pages, delivering campaigns that reach audiences at every stage of the event journey.
Every scroll is a chance to connect. I turn moments into movement... blending data, creativity, and vertical video to tell brand stories that resonate across platforms and perform under pressure.
Core Expertise - What I Do
Content Strategy & Paid Social
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Full-funnel planning for live event campaigns
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Campaign creative for evergreen, on-sale, previews, promotions, final-call messaging, etc..
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Audience-targeted campaigns at scale
Production & Video
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Short-form video, motion, and static creative
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On-Site content shoots & videography
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Real-time social content for media networks and apps
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Video editing for creators and brand pages
Automation & AI Workflows
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Scalable content systems using automation and AI tools
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Hundreds of templates for recurring and event-specific campaigns
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Streamlined production pipelines for paid social at scale
UGC/Influencer Marketing
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Built and managed creator ecosystems from scratch
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Integrated influencer campaigns with paid and organic marketing
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Driving engagement and conversions for live events
Impact + Reach
15M+
Total Views
18%
Avg Engagement
250K+
Followers Gained
4.3x
Avg ROAS
150+
Live event brand collaborations
300+
Automated Templates Producsed
500+
UGC/Influencer
deals closed
500M+
Total Impressions Reached
40%
Reduction in creative production time
20%
Avg. engagement increase compared to in-house assets
Warmed up multiple
organic channels to 10K+ followers in
5-month span.
Launched first of it's kind paid social micro-influencer network for live event brands.
Work on VOD directly in one of the biggest sports apps in the world.
Featured Clients
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Strategy & Creation
End-to-end content strategy from concept to distribution, specializing in authentic storytelling.
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User-Generated Content (UGC)
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Vertical Video Production
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Automated Video Templates
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Paid Social Campaigns
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Influencer Partnerships
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Content Performance Analysis
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AI workflows
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Generative AI VFX
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Platforms
Deep expertise across all major social platforms with platform-specific optimization strategies.
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TikTok – Native video production, UGC integration creator collaborations, AI-assisted scripting/workflows
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Meta – Creative testing, Paid Social targeting, and campaign optimization, Reels, Stories, performance testing
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Snapchat – Spotlight creative, vertical ad production, Gen Z-first storytelling
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X – Real-time publishing, highlight threading, high-engagement captioning for sports & entertainment
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WSC Sports / Quickplay CMS / Gotham Sports App – Automated video highlights, platform-native publishing, push notification strategy
Tools
Cutting-edge tools and AI-powered workflows for efficient, scalable content production.
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Adobe Creative Suite
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Quickplay CMS
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WSC Sports
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CapCut
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ChatGPT/Gemini
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Veo 3
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Runway/MidJourney/Kling AI
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ElevenLabs
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AI-Powered Scripting Tools
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Creatomate
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Canva
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Sony A Series Videography​
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Aerial Videography​