Brian Urvater
Digital Storyteller | Social Strategy Lead | Performance Video Producer | AI-Driven Content Creative
Creating that drives
short-form
content
long-term impact.
Attention is not given, it's earned. I build scroll-stopping content strategies powered by data, storytelling, and speed to help turn real moments into real impact. I've helped big name live event brands drive engagement with high-performance vertical video. My work blends real-time moments, UGC, and AI-powered tools into content that performs where it counts. Here's why I can help:
Every scroll is a chance to connect. I turn moments into movement... blending data, creativity, and vertical video to tell brand stories that resonate across platforms and perform under pressure.
15M+
Total Views
18%
Avg Engagement
250K+
Followers Gained
4.3x
Avg ROAS
VIDEO SHOWCASE: RECENT WORK
University of North Texas
Single-Game Tickets Campaign
Washington Mystics
*Produced entirely with AI*
Atlanta Hawks
Single-Game Tickets Campaign
Created Content for CLIENTS LIKE:
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ACHIEVEMENTS:
Warmed up multiple
organic channels to 10K+ followers in
5-month span.
Launched first of it's kind paid social micro-influencer network for live event brands.
Work on VOD directly in one of the biggest sports apps in the world.
Skills/Tools:
Strategy & Creation
End-to-end content strategy from concept to distribution, specializing in authentic storytelling that drives engagement.
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User-Generated Content (UGC)
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Vertical Video Production
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Paid Social Campaigns
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Influencer Partnerships
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Content Performance Analysis
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Platforms
Deep expertise across all major social platforms with platform-specific optimization strategies.
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TikTok – Native video production, UGC integration creator collaborations, AI-assisted scripting/workflows
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Meta – Creative testing, Paid Social targeting, and campaign optimization, Reels, Stories, performance testing
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YouTube Shorts – Short-form storytelling, vertical repurposing, hook testing, retention strategies
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Snapchat – Spotlight creative, vertical ad production, Gen Z-first storytelling
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X – Real-time publishing, highlight threading, high-engagement captioning for sports & entertainment
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WSC Sports / Quickplay CMS / Gotham Sports App – Automated video highlights, platform-native publishing, push notification strategy
Tools
Cutting-edge tools and AI-powered workflows for efficient, scalable content production.
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Adobe Creative Suite
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Quickplay CMS
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WSC Sports
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CapCut
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ChatGPT/Gemini
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Veo 3
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Runway/MidJourney/Kling AI
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ElevenLabs
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AI-Powered Scripting Tools
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Creatomate
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Canva
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Sony A Series Videography​
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Aerial Videography​