LFG Sports

At LFG Sports, I helped shape the voice of the fan. As Social Media Manager, I created, curated, and distributed short-form video content that amplified passionate sports communities across the country. I contributed to the main LFG Sports brand through custom Man-on-the-Street interviews, sports reaction edits, and fan-sourced content—but my biggest impact came from launching and scaling @lfgpennstate, which quickly became the most successful college ambassador channel in the company’s network.

My Role & Responsibilities

🏈 Content Creation & Editing

• Created, edited, and published 3+ videos daily on TikTok, Instagram, and YouTube Shorts featuring Penn State students, athletes, and influencers.

• Shot viral Man-on-the-Street style interviews around campus, at sporting events, and in downtown State College, blending humor, student culture, and school spirit.

• Produced branded segments and culturally relevant commentary that engaged both students and fans nationally.

📱 Platform Strategy & Community Building

• Built and executed content calendars tailored to student life, viral trends, and Penn State athletics.

• Engaged the campus community by spotlighting fan voices, inside jokes, and the real experience of being a Penn Stater.

• Established a clear, native voice for the channel across platforms, balancing authenticity with virality.

📊 Growth & Performance Leadership

• Took @lfgpennstate from 0 to 11K+ TikTok followers in under 5 months, generating millions of views and outperforming all other LFG college ambassador teams.

• Oversaw rapid growth across Instagram and YouTube Shorts, with multiple posts reaching 500K+ views and consistent high engagement rates.

🧑‍💼 Team Management & Creative Direction

• Led a team of student content creators at Penn State, assigning shoots and maintaining content consistency.

• Set creative standards, coached talent on-camera, and ensured turnaround times aligned with real-time trends and moments.

🤝 Brand Partnerships & Monetization

• Collaborated with campus influencers and D1 athletes across football, basketball, and hockey to produce buzzworthy content.

• Secured and executed brand deals, including a high-visibility campaign for Fourplay, a double dating app built by Penn State alums.

• Created engaging, organic-feeling sponsored content that delivered value for brands without sacrificing authenticity.

Key Wins

• Turned a college page into a viral hub that students, athletes, and brands wanted to be part of.

• Edited and published every single piece of content on @lfgpennstate during its breakout phase—setting a tone that was both chaotic and professional.

• Built a repeatable content engine that combined creator management, student trends, campus culture, and strong social intuition.

• Helped solidify LFG Sports as a rising media brand in the Gen Z sports space during a key period of growth.