TicketIQ

Overview

At TicketIQ, I led the development and execution of a content strategy designed to grow our presence on TikTok, Instagram, and YouTube Shorts. Focused on storytelling at the intersection of sports, live events, and fan culture, I created original, scroll-stopping videos that made ticketing feel relevant, exciting, and shareable. From scripting and shooting to editing and publishing, I handled every phase of production—working quickly and creatively to connect with fans and elevate the TicketIQ brand.

My Role & Responsibilities

📱 Short-Form Video Creation

• Developed, scripted, shot, and edited short-form video content optimized for TikTok, Reels, and YouTube Shorts, ranging from sports news breakdowns and viral ticket pricing trends to fan experiences at marquee events like the Super Bowl and Taylor Swift’s Eras Tour.

• Created high-performing UGC-style videos on-site at live events that spotlighted real fan experiences and the value of premium ticket access.

🎯 Platform Strategy & Brand Voice

• Shaped TicketIQ’s platform-native voice with a tone that balanced sports knowledge, cultural relevance, and data storytelling.

• Produced content that broke down industry data in engaging, digestible ways - covering topics like the most expensive playoff games, resale trends, and ticket access tips.

🛠️ Full Creative Ownership

• Owned the full production pipeline, from research and scripting to visual editing, caption writing, and thumbnail design.

• Designed and tested custom thumbnails and cover images that boosted scroll-stopping performance and video retention.

📈 Content Goals & Execution

• Created content to drive brand awareness, increase web traffic, and support collaborations with influencers and sports media channels.

Key Wins

• Developed and executed a fully self-directed content series blending live event experiences, industry data, and sports commentary into a format fans engaged with organically.

• Drove direct user action through content, whether that meant visiting the website, saving a post for later, or DMing to ask about a deal.

• Created a repeatable, AI-assisted workflow for scripting and editing that allowed for rapid production without sacrificing quality.

• Laid the groundwork for future influencer and athlete collaborations by elevating the brand’s visual identity and tone across channels.